As an online website business owner, I can tell you it has been a very enjoyable business adventure. It has Not only has it been profitable but also very gratifying seeing my online business prosper with even the most subtle of changes.
One can easily see that good people like myself are looking to start an Online Web Business Opportunity by the searches made on the search engines. They are phrases like online turnkey business website, business marketing online web, business online web, advertising business online web, business free online site web and online web business opportunity just to mention a few.
There is much that is to be learned about this endeavor though because there are many tiny aspects that can make a big difference in your profit. This particular article is going to be about matching keywords to specific landing pages on your website and the reason behind doing so.
You should have a different landing page on your site for each area of your business. For example on my site, I have a landing page for Work At Home, Top 10 business, Home Based Business, Moms Jobs, Affiliates, Data Entry, Online Paid Surveys and a link to my real-time newsletter.
If you are utilizing one of the tools available to us called (PPC) Paid Per Click Advertising, whereby we pay a search engine pennies to show our ad when someone types in a particular keyword. To help put this into perspective I wrote in my last article about the importance of having multiple landing pages. Once you have done that though you must break up your keywords in such a manner as to have all of your keywords on a given topic sent to the specific landing page. For example, you should have all Work At Home keywords go to your landing page, which is mostly about Work At Home Ideas. Likewise, have your keywords on Home Based Business go to the landing page that highlights Home Based Business Opportunities.
In addition, you don’t want to bid against your self so you want to make sure that you don’t mix and match your keywords. You will want to advertise only the keywords that match a specific landing page when using (PPC) Paid Per Click Advertising. Don’t have Work At Home keywords mixed in with Online Paid Surveys sending people to multiple landing pages.
In the world today we suffer from the microwave mentality, whereby we want everything now, we want it fast. Most are not going to take the time to click around the site looking for what they thought they were already going to. They will get frustrated and move on.
If a stay at home mom is looking for work at home opportunities for moms then she wants to see exactly that when she clicks on your ad otherwise she may feel like she is being misled. To tell you the truth I am the same way.
Every subtle change in your website landing page, keywords, no matter how minuscule, has an effect on your customer. I always recommend change, monitor, analyze, modify, and keep continuing the process. Compare the new change to the old one so that you can see which landing page converts best.
Once you have had your website going for a while there is always much more fine-tuning to do.
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