Selling on ebay is basically the same as other internet businesses. You still need to advertise your item.
In fact, it is considered as the lifeblood of almost all kinds of businesses. That’s why sellers and entrepreneurs wannabes on eBay understand the impact of an effective advertising technique on their item listing.
Basically, the sale of any item on eBay is dependent on eBay keyword program. This program asserts the fact that the probability of an item being sold is based on the keyword used by the seller.
The eBay keyword program suggests that the maximum number of keywords to be used in an eBay ad is 100, the least is 50. This is because the essence of the description of the product or the ability of the ad to promote the item against a thousand similar items is lessened.
This does not necessarily mean that the sellers will also limit the number of keywords that they will use. The eBay keyword program further suggests that the number of keywords should be congruent to the identity of the product. That is, it should be very specific even down to the last details of the product.
For example, one seller may make his or her descriptive title and ad using the word “DVD movie”. Then, another seller posts the same item but used the words “sci-fi DVD movie”. And lastly, another seller does the same but used the words “Starship Troopers DVD”. Applying the keyword principle, the third seller will most likely gain more exposure than the other two, such that when a person searches for starship troopers DVD, that person will most likely be lead to the third seller’s listing.
Choosing the best category for the product is another effective advertising technique.
There are those online shoppers who search for items on the category first. The reason behind this is that they don’t have any specific product in mind. For example, a buyer may be looking for a DVD but doesn’t know what are DVD movies he/she wants. So, it’s a must that the seller places his or her item in a category that is active or is frequented by most buyers.
So how do you know which categories are active? One easy way is to look at the number of listings in that category. Generally, anything less than 1000 means there are not many visitors to that category.
You can use attention-grabbing power words such as STOP, WOW, YOU, etc. Such powerful words have been used in the offline world for decades. Look around you, check out that ad on TV, in the newspaper, in magazines. Learn and see what words grab your attention.
